The numbers
Every site like this shows you the money coming in. This one also shows what it actually delivered, because that's the only number worth anything to the person deciding whether to bid — including how much of it came from the yout.com banner rather than from this board.
Per entry
Paid, clicks received, and what each click cost them.
What you're buying
#1 gets the banner at the top of every yout.com format-shift page, shown to every visitor who isn't a Pro subscriber — about 79,172 visitors a day (1,826,164 unique in 30 days), measured 31 Aug 2026. That figure is yout.com's traffic, not a click guarantee: what your slot actually returned is the "from yout.com" column above, counted from the day you took it.
Every other position is a spot on this board only. There are no refunds; the board is a public record of what was paid, and unwinding a payment would make that record a lie. If the board is quiet, a bid below #1 buys you very little — the numbers above are here so you can judge that for yourself before paying rather than after.